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Job Summary
- The PR and Outreach Intern will assist our PR and Outreach team in implementing communication strategies, building brand awareness, and engaging with our target audience.
- This internship provides hands-on experience in public relations, media relations, and outreach efforts.
Roles and Responsibilities
Media Monitoring:
- Monitor news articles, blogs, and social media for mentions related to our organization.
- Compile daily, weekly, and monthly media monitoring reports.
Content Creation:
- Assist in drafting periodic press releases, blog posts, and social media content.
- Help create multimedia materials such as images and videos for PR campaigns.
Media Relations:
- Build and maintain media contact databases.
- Assist in pitching stories and press releases to journalists and media outlets.
- Coordinate media interviews and press conferences as needed.
Outreach and Partnerships:
- Identify potential partners, influencers, and stakeholders for collaboration.
- Assist in outreach efforts to establish and maintain partnerships.
- Track and document partnership initiatives and outcomes.
Event Support:
- Provide support in planning and executing PR events, product launches, and promotional activities.
- Assist in coordinating logistics, invitations, and media coverage for events.
Analytics and Reporting:
- Help track and analyze PR and outreach metrics.
- Prepare reports on the effectiveness of PR campaigns and outreach initiatives
Research and Trends:
- Stay updated on industry trends, competitor activities, and emerging PR best practices.
- Conduct research on target demographics and audiences.
Administrative Support:
- Perform administrative tasks such as scheduling meetings, maintaining PR databases, and managing email correspondence.
Professional Development:
- Proactively seek opportunities for professional growth and learning in the field of PR and outreach.
Qualifications
- Candidates should possess HND / B.Sc Degrees.
- Strong written and verbal communication skills.
- Familiarity with social media platforms and PR tools.
- Detail-oriented with excellent organizational skills.
- Ability to work effectively in a team and adapt to a fast-paced environment.
- Basic knowledge of media relations and outreach strategies is a plus.
Individuals who excel in such and show promise would have an accelerated growth filled with opportunities and corresponding benefits within the firm structure.
