Marketing in today’s world has changed. Newspapers have gone virtual, social networking / social media sites like Facebook are replacing postcards and phone calls, and we are now seeing potential clients becoming the main target of press releases as opposed to editors.
TV commercials used to be the time to get up to stretch or get a snack. Today, they are the signal to hit the fast forward button on the remote, thanks to PVR decoders. The world scene has changed with increasing focus on Africa in terms of new markets and opportunities, business ethics and instilling best global practices in the region, etc.
These are really interesting times. The good news is that it has never been easier to manage the perception of a brand. The not so good news is that a new way of doing this is indeed needed. This signifies a new era for marketing communications.
At Brooks + Blake, we are passionately convinced that stakeholder perception management has the power to transform client’s businesses. Our clients should expect to work with consultants that continually conceive new and better ways of connecting with consumers and ‘influencing influencers’.Responsibilities
Accountable for the smooth running of client’s account. This would involve:
Work with GH to develop strategic concepts and projects.
Lead in finalising project activity/ activation and budget with client.
Client Liaison:
Contribute to client marketing strategy and thinking.
Communicates the client's goals and represent the client's interests to the team.
Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations.
Growth of Business/ Account:
Support GH to Create and develop opportunities for growing existing business and seek opportunities to expand scope of paid work on account and value-adds to client.
Professional Relations:
Knowledge of client opinion leader profiles and stakeholders.
Demonstrate innovation and creativity beyond client ideas.
Identify opportunities to build adorers/ loyal consumer base for client’s brand or business.
Team Management
Encourage team members (especially subordinates) to fulfill their potential and assume responsibility appropriate to their position.
Ensure Associate Consultant and other Client Service team members have agreed role clarity.
Other responsibilities may be assigned by the group head
Requirements
B.Sc/HND in Public Relation, Mass Communication or related field
Minimum of 3-5 years experience in a relevant Client engaging role
Proven experience as a Client Service consultant or in a similar role in a PR firm
Experience in PR is essential
Proficient in Microsoft office tools
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