The Cross River State Carnival Commission, has announced Okhma Global Limited, a marketing consulting firm based in Lagos, as lead marketing company for the carnival.
Its responsibilities include, to increase the fund by more than 80 percent of the current revenue from marketing, and also provide marketing and PR consultancy/advisory, strategy implementation, media content creation, production, advertising and sponsorship/partnership acquisitions.
Okhma Managing Director, Mary Ephraim promised the commission that she would exceed its expectations.
“For me, leading the marketing effort isn’t business. It represents an opportunity for me to contribute my professional experience to improving an event and a culture I had been part of as a young girl growing up in Calabar. This is something I had always wanted to do. We are grateful to the Commission for the opportunity”.