Business Development Representative at Potentiam Limited January, 2025

Purpose of the role

• A Business Development Representative (BDR) plays a crucial role in driving the growth of a company by proactively generating high-quality meetings and nurturing valuable business relationships. For a proactive and driven individual with a talent for creating opportunities. 
• This role has a natural and demonstrable progression path to Account Management or customer-facing New Business Sales for a well performing candidate with proven ability to consistently meet or exceed KPIs.

Duties and Responsibilities 

• Convert Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs): Collaborate closely with the Marketing Team to receive MQLs and effectively nurture them through personalized outreach, tailored messaging, and strategic follow-ups to schedule meetings with Business Development Managers. 
• Generate Own SQLs: Proactively identify and pursue opportunities to generate SQLs independently through networking, industry events, targeted outreach, and cultivating relationships with strategic referral partners. 
• Qualify Leads: Conduct thorough research and analysis to qualify leads based on predefined criteria, ensuring that scheduled meetings align with our target audience and business objectives. 
• Maintain CRM Integrity: Ensure accurate and up-to-date information on all leads, interactions, and meetings within our customer. 
• Relationship Management (CRM) system, providing valuable insights to inform future strategies. 
• Collaborate with Business Development Team: Work closely with Business Development Managers to understand their priorities, target markets, and value propositions, aligning meeting generation efforts to support overarching sales goals. 
• Continuous Improvement: Regularly analyze meeting generation metrics, identify areas for optimisation and improvement, and implement innovative strategies to enhance lead conversion rates and meeting quality. 
• BDM Assistance: Support the Business Development Managers with preparation and other administration of pricing, proposal authoring and amendments. 
• Monthly Sales Reporting – Once a month to present the previous month’s performance, successes and plans for improvement to the Sales Team and Commercial Director.

Required Experience & Skills

• Minimum of 3-5 years of experience in a similar role, with a track record of successfully generating high-quality meetings and driving sales pipeline growth.
• Familiarity with the Microsoft stack of products, ideally within a Cloud and Managed Services environment as their solutions are mainly based around Microsoft products 
• Understanding of the business software and IT infrastructure marketplace would be beneficial, and an IT Software sales background
• Strong Communication Skills: Exceptional verbal and written communication skills, with the ability to craft compelling messages and effectively engage with prospects across various channels. 
• Strategic Thinker: Ability to think strategically and identify opportunities for lead generation, leveraging market insights and industry trends to inform decision-making. 
• Relationship Building: Strong interpersonal skills with a demonstrated ability to build and nurture relationships with internal stakeholders, external partners, and prospects. 
• Results-Driven: Highly motivated and results-oriented, with a relentless drive to achieve targets and exceed expectations in a fast-paced environment. 
• Tech-Savvy: Proficiency in CRM systems (e.g., Salesforce, HubSpot) and other sales and marketing tools to manage leads, track activities, and measure performance effectively. 
• Adaptability: Flexibility to adapt to changing priorities and navigate ambiguity, with a proactive approach to problem-solving and a willingness to embrace new challenges.