Job Summary:
- The Business Development Manager (B2B) will be responsible for driving sales growth, identifying new business opportunities, and expanding the company’s market presence in Nigeria’s oil & gas, energy, manufacturing, and construction industries. This role requires a strategic and results-driven professional with a strong understanding of the PPE and industrial footwear market, particularly in engaging both major and minor oil and gas servicing companies.
- The BDM will focus on securing partnerships with key distributors, penetrating the market through channel distribution strategies, and ensuring our products are widely adopted by companies that traditionally rely on imported safety boots. This role requires significant networking, attending industry events, and cultivating relationships with key players in the sector. The ideal candidate must have strong industry contacts, be available for travel, and be willing to work on weekends when necessary.
Key Responsibilities Market Expansion & Sales Salary
- Identify, target, and acquire clients within the oil & gas, manufacturing, construction, and industrial sectors, including minor servicing companies purchasing below 200 pairs of safety footwear.
- Develop and implement sales strategies to approach companies in the PETAN list and sell directly to them.
- Research and engage major oil and gas projects, particularly those where imported safety boots are being used, to enforce NCDMB local content policy and advocate for our locally manufactured PPE products.
- Establish relationships with key distributors in the oil & gas and manufacturing sectors, ensuring they partner with us for offtakes and market distribution.
- Lead business development efforts by sourcing, discovering, and analyzing major oil and gas projects where our company can supply safety footwear.
Channel Distribution & Relationship Management
- Serve as a Channel Distribution Manager, ensuring that our products are well-distributed across markets.
- Develop and manage a network of distributors and partners to increase product penetration.
- Ensure that our distributors successfully market and sell our products to their clients who traditionally purchase imported safety footwear.
- Build and maintain strong relationships with clients and key industry stakeholders to drive repeat business.
- Act as a liaison between our and major buyers, ensuring long-term contracts and strategic partnerships.
- Manage key accounts and ensure strong client relationship management to drive customer retention.
Industry Engagement & Networking
- Attend industry events, trade fairs, exhibitions, and networking sessions to connect with potential clients and key players in the oil & gas and manufacturing industries.
- Actively seek and participate in formal and casual events where relationship-building opportunities with key decision-makers are available.
- Stay updated on trends in the industry and provide insights on new opportunities and market shifts.
Revenue Growth & Sales Target Execution
- Negotiate and close deals with minor and major oil and gas servicing companies, energy firms, and industrial manufacturers.
- Meet and exceed revenue and sales targets set by the company.
- Work closely with the finance team to structure competitive pricing models and payment terms for clients.
- Develop detailed sales reports, market analyses, and projections to guide company sales strategies.
Qualifications & Experience
- Bachelor’s degree in Business, Marketing, Sales, or a related field.
- Minimum of 5+ years of experience in B2B sales, preferably in PPE, manufacturing, oil & gas, or industrial equipment.
- Strong industry network and ability to gain access to key players in target industries.
- Proven track record in identifying and securing high-value business opportunities.
- Excellent negotiation, communication, and relationship-building skills.
- Ability to develop and manage strategic partnerships.
- Strong analytical and problem-solving skills with a focus on market expansion.
- Must be available for travel and willing to work on weekends when required.
