By Kelvin Obambon
The Cross River State Tourism Bureau has announced a dynamic short-term plan aimed at reigniting the tourism sector, fostering private sector engagement and making the State a premier tourist destination.
Unveiling the plan at a press conference in Calabar on Monday, the new Managing Director of the Bureau, Mr Ojoi Ekpenyong, said the drive would focus on immediate actions to boost the state’s tourism industry.
According to him, “It is indeed the era of sweetness and our tourism plans have been strategized in line with the vision of His Excellency for the state. I am dedicated to engaging the private sector and regaining their trust through a series of strategic initiatives designed to yield quick and tangible results.”
While recognising the significance of the tourism industry for the state’s economic growth and cultural vibrancy, the MD stated that the plan is comprehensive and captures key activities geared towards strengthening stakeholder relationships, showcasing existing attractions, encouraging private sector investment, boost public-private partnerships, among others.
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“We will initiate dialogues with key private sector stakeholders, including hoteliers, tour operators, and restaurant owners, to understand their concerns and ideas,
“A renewed focus on promoting and enhancing existing tourism attractions across the state will be a central component of the plan.
“Investment promotion forums and conferences will be organised to attract private sector investment in tourism infrastructure and services.
“We will actively explore opportunities for PPPE to develop and manage various
tourism projects in collaboration with the private sector.
“Short-term marketing campaigns targeting regional and national tourists pill
be launched, featuring special promotions and discounts.
“The Bureau will provide training programs focusing on enhancing service quality and sustainable tourism practices in partnership with the private
sector.
“We will partner Carnival Calabar and other local festivals to optimise them as
focal points for tourism growth, with private sector involvement to enhance these events,
“We will immediately commence the regulation, licensing and grading of all
tourism establishments in the state. This will also ensure that our tourism facilities are visitor ready for the Festival Carnival.
A feedback system will be established to ensure continuous improvements
based on tourists experiences and suggestions.
“New or revamped tourism information centers will be strategically located to
provide comprehensive information about the states attractions, accommodations, and activities.
“Local influencers and celebrities will be appointed as tourism ambassadors to
promote Cross River State.
“Partnerships with tour operators and travel agencies will be forged to include
Cross River State in their tour packages, with incentives for agents who bring it tourists.
“The new Cross River State Tourism Bureau believes that by focusing on these short-
term initiatives and low-hanging fruits, we can not only reinvigorate our tourism
sector but also strengthen partnerships with the private sector. This comprehensive
plan underscores our commitment to responsible and sustainable tourism
practices, ultimately positioning Cross River State as a premier destination for
tourists from around the world.
“We therefore call on all industry stakeholders to join this new plan towards the revitalisation of our dear industry. And I make bold to say, yes we can do it together,” he explained.
