FirstExcelsia is a firm of highly versatile and renowned Human Resources, Organisational Development and Management consultants. We have an in-depth understanding of the Nigerian business terrain and we are very passionate about partnering with indigenous organisations to develop world class yet localized systems, processes and structures required to achieve optimum results.
The firm commenced operations in 2015 and currently has a team of consultants that have successfully managed numerous Organisational Development, Human Resources and Management Consulting projects in varying leadership capacities across all sectors of the Nigerian Economy.Job Summary:
Our client, a 360 Degree Marketing Firm, is seeking a Corporate Strategy & Brand Manager to lead and execute its strategic brand initiatives, ensuring consistent brand positioning and reputation across all platforms.
The ideal candidate will be responsible for brand strategy, corporate communications, public relations, and overall brand management to enhance visibility, credibility, and market leadership.
Key Responsibilities
Develop and implement comprehensive brand strategies to achieve business objectives, aligning with the company\'s overall mission and vision.
Define and maintain the company\'s brand positioning, unique value proposition, and messaging framework.
Oversee the development and maintenance of the company\'s visual identity, including logos, typography, color palettes, and imagery.
Create and enforce brand guidelines, ensuring consistency across all touchpoints, including marketing materials, website, social media, and advertising.
Develop and maintain key messaging frameworks, including core messages, elevator pitches, and boiler plates.
Manage the company\'s brand assets, including logos, images, and videos, ensuring they are up-to-date, accessible, and properly used and oversees the entire content creation process from inception to completion.
Work closely with cross-functional teams,including marketing, communications, sales,and product development, to ensure brand consistency and alignment.
Manage budgets for brand-related initiatives, including advertising, events, and sponsorships.
Track and analyses key performance indicators (KPIs) to measure the effectiveness of brand initiatives and informs future strategies.
Stay up-to-date with industry trends, competitor activity, and emerging technologies to continuously improve the company\'s brand presence.
Conduct market research, competitor analysis, and trend identification to inform strategic decisions.
Collaborate with senior leaders,department heads, and external partners to align strategic objectives and secure buy-in.
Lead or participate in special projects, such as mergers and acquisitions, joint ventures, or strategic partnerships.
Track and evaluate the effectiveness of strategic initiatives, identifying areas for improvement and recommending corrective actions.
Oversee all internal and external corporate communications, including press releases, speeches, and thought leadership content and Manage relationships with media houses, digital, print, PR, and events
Support corporate and brand activations, including sponsorships, conferences, and networking events and ensure seamless execution of brand- focused events that align with marketing objectives.
Requirements & Qualifications:
Bachelor’s degree in marketing, Communications, Business Administration, or a related field. A master’s degree is a plus.
3-5years of experience in brand management, corporate communications, or marketing within a 360-marketing firm, agency, or related industry.
Strong strategic thinking, brand storytelling, and communication skills.
Analytical skills, with the ability to interpret data and inform brand strategies.
Proven ability to develop and execute branding campaigns with measurable impact.
Strong knowledge of digital marketing, PR, and reputation management.
Experience managing media relations, crisis communication, and stakeholder engagement.
Proficiency in marketing tools and software, including Adobe Creative Suite, social media analytics, and CRM tools.
Ability to multitask, manage teams, and work in a fast-paced environment.
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