Apple’s holiday quarter is its most profitable period. The three months leading up to December 28, 2024, were no exception. Apple set a new revenue record of $124.3 billion, marking a 4% increase from 2023. Net income also grew to $36.3 billion, proving its strong financial position.
Apple: Strong Performance in Key Markets
Apple saw record-breaking sales in the Americas, Europe, Japan, and the Rest of Asia Pacific. These regions helped drive overall growth. However, sales in China dropped by over $2 billion, raising concerns about Apple’s presence there.
Product and Service Revenue Breakdown
Apple’s Mac lineup earned $8.9 billion, while iPad revenue reached $8.0 billion. The standout performer was Apple’s services division, which includes Apple Music, Apple TV+, and iCloud. This segment hit an all-time high of $26.3 billion, reinforcing its importance to Apple’s future.
iPhone sales declined slightly. Revenue from iPhones totaled $69.1 billion, down from $69.7 billion the previous year. This small drop suggests challenges such as market saturation and competition.
Future Growth: Apple Intelligence
Despite these challenges, Apple remains optimistic. Apple Intelligence will roll out to more languages and regions in April 2025. The company expects this AI-driven technology to boost growth by enhancing user experiences.
Record-High Active Devices
Apple also confirmed a record number of active devices worldwide. This milestone highlights its vast and loyal customer base, ensuring ongoing demand for its products and services.
In summary, Apple had a strong holiday quarter, despite minor setbacks. While iPhone sales dipped and China’s market posed challenges, services and AI expansion signal a bright future. The company continues to innovate, keeping it well-positioned for 2025 and beyond.
Source: Giz China
