Antony’s move to Real Betis from Manchester United is proving to be one of the most successful loan deals of the season
The arrival of a new player can often spark excitement, but few could have predicted the impact this one would have.
A struggling career can suddenly find new life with the right move, and a player once written off can become the heartbeat of a club.
Fan expectations shift, narratives are rewritten, and suddenly, a transfer that once seemed temporary starts to feel permanent.
For some, it’s a fresh start.
For others, it’s proof that they were never the problem in the first place.
Antony’s move to Real Betis has been a major success, at least in terms of fan response and shirt sales.
The Brazilian winger, who arrived in January, has already become a fan favourite at the Spanish club, with Diario de Sevilla reporting that he has completely revitalized both the team’s performances and commercial success.
His impact has been immediate, both on and off the pitch.
Since his arrival, he has racked up four goals and four assists in 11 appearances, helping Manuel Pellegrini’s side push towards their goals of European qualification and a deep run in the UEFA Conference League.
Beyond the statistics, his presence has injected a new level of joy and competitiveness into the squad.
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“It’s very important.
“When you’re happy, things flow.
“I’m very happy here,” Antony said at his official presentation.
“I’ve only been here a short time, and I love everything about it.
“The people, the city… It’s very important to be at peace with yourself to be able to perform well.”
His popularity extends far beyond the pitch.
Antony has been the top-selling player in terms of club merchandise, with 1,169 shirts bearing his name sold since his arrival.
This puts him ahead of even Isco, who has sold 912 customized jerseys in the same period.
The financial impact has been significant, with estimated sales generating over €110,000 in just 52 days.
Betis’ social media presence has also skyrocketed since Antony’s arrival, with a 157.14% increase in user engagement and video views jumping by 144.16%.
Two of the club’s most-viewed TikTok videos, accumulating over 70 million views combined, feature the former Manchester United winger.
Even Isco, the club’s previous commercial powerhouse, acknowledged Antony’s influence, sharing a photo with the winger and captioning it: “It’s great that you came.”
The Brazilian’s resurgence in Spain raises major questions about his future.
While Antony remains a Manchester United player for now, Betis may look to make his move permanent in the summer.
His transformation in Seville is proving that sometimes, all a player needs is the right environment to thrive.
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Source: Centred Devils
