Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us
Job Description Summary :
- The Channel Expertise Director is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.
Job Description :
Mission & Responsibilities
- Be responsible for building Media Experience (Mx) for your client portfolio on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines (omnichannel strategy)
- Champion Mx activation (Connection, Context, Content) on your channel by selecting Partners, using the relevant decision frameworks (MRP, MDM) to define placements and manage campaign flighting
- Work with the Audience Architect to activate right audience on your channel(s) and with the Mx Creative lead to materialize the suggested ideas
- Ensure the Mx plan structure and delivery by using data visualization tools
- Negotiate with relevant Media Partners on specific channel
- Supervise the smooth running of campaigns respecting deadlines
- Ensure client satisfaction on the campaign delivery and performance
- Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives
- May contribute to cross media operations while leading on your channel expertise, alongside with the Media Development Director
- May instruct digital media buying
- Manage a team of channel experts and work in conjunction with (programmatic) trading team
Previous experience & Industry background
- 8+ years in media planning
- Media Agency, Trading desk
Qualifications & Languages
- Master’s degree in Business, Marketing, Advertising
- Languages: English (Advanced)
Soft skills & Competencies
- Understanding the business
- Taking initiative
- Focusing on performance
- Building collaborative relationships
- Media planning and media buying
- Mx champion (Connection, Context, Content)
- Strong negotiation skills
- Programmatic
- Data processing & management
- Marketing strategy
Technical skills
- Planning tools (i.e. Polaris Suite)
- Operational performance management tools (Pilot, IOMT)
- Business intelligence software (i.e. Tableau, Datorama, Power BI)
- Advertising technologies (i.e. ad servers, ad platforms)
