AACC names Grit + Grind Coffee as Small Business of the Year

The Andalusia Area Chamber of Commerce’s 2024-2025 Small Business of the Year is Grit + Grind Coffee.

In a town known for its southern charm and close-knit community, Grit + Grind Coffee has become more than just a coffee shop – it’s a beacon of perseverance and connection.

Eric and Destiny’s journey began with a vision: to create a space where people could gather, connect, and enjoy exceptional coffee. Inspired by solving a problem for their community, they decided to start small, serving coffee from a mobile trailer humbly in Covington County, Alabama. This small-town dream quickly grew into a national franchise.

The community embraced their unique blend of hospitality and quality coffee, propelling Grit + Grind Coffee into rapid growth. Today, the franchise boasts multiple locations spanning Alabama, Mississippi, Louisiana, Texas, and Utah. This is a testament to its impact on the community and beyond.

“No Grit, No Pearl” is more than a slogan for Eric and Destiny – it’s a philosophy that underpins everything they do. The phrase reflects their belief that life’s challenges shape us into something extraordinary, just as a pearl forms through irritation and time. This mantra resonates with customers, franchisees, and the community who see their own stories reflected in the grit and determination of the founders.

From day one, Eric and Destiny ensure community is the root of everything they do. Their customers and communities are family, growing alongside through this entire journey.

Through partnerships, community events, and exceptional service, Grit + Grind Coffee has become a cornerstone in the towns it serves. Whether it’s providing a welcoming space for students on the LBW campus or creating jobs and opportunities in small towns across the country, the brand’s impact is undeniable.

Grit + Grind Coffee reached a significant milestone by partnering with the city of Andalusia, Alabama, to build its flagship coffee shop and headquarters. This collaboration symbolizes the brand’s commitment to investing in the communities it serves while providing a home base for continued expansion and innovation.

As Grit + Grind Coffee continues to expand, Eric and Destiny remain committed to their core values: Love others, spread light, and work hard.

Winning the Small Business of the Year award is a well-deserved recognition of their dedication and the remarkable journey of Grit + Grind Coffee—a true testament to the power of grit and grind.