Grand Oak Limited has unveiled a bold new look for Seaman’s Schnapps, Nigeria’s Original No. 1 prayer drink. At a media and distributors event at the Marriott Hotel in Lagos, Wale Majolagbe, Group Executive Director of Finance at Lexcel Group, highlighted the brand’s modernized label, designed to appeal to today’s style-conscious consumers while honoring its heritage.
Majolagbe noted that the relaunch responds to evolving market dynamics, including a youthful demographic under 40 and shifting consumption preferences among young urban consumers. The refresh not only modernizes the packaging but reaffirms Seaman’s Schnapps’s commitment to authenticity and premium quality.
Gbemileke Lawal, Marketing Manager at Grand Oak, emphasized the advanced guala cap, an aluminum closure that ensures tamper-evident security and an airtight seal, preserving the schnapps’s quality and flavor. The bottle has also been redesigned to reflect both elegance and tradition.
With over 60 years of heritage, Seaman’s Schnapps remains a cultural icon in Nigeria. Senior Brand Manager Nnenna Uche-Onyenacho praised the drink’s craftsmanship and role in cultural ceremonies, noting its pioneering features like the tot glass and customized bottle, which have made it a trusted choice for mixing herbal roots and conveying blessings.