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Imagine a world where people live healthier, more enhanced and protected lives… A world in which each organisation is a powerful influencer and responsible corporate citizen, committed to being a force for social good. As a leading innovator in healthcare, wellness, insurance, investments, financial and life planning, Discovery works ceaselessly to…
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Marketing Manager (Senior) Corporate & Employee Benefits and Discovery Green
Areas of responsibility may include but not limited to
- To develop and execute Discovery’s CEB and Green strategy to build brand and product awareness which translates into product growth and sales
- Manage and optimise current and potential organic and paid acquisition channels
- To implement best in class direct communication plans for clients of our corporate offerings
- Continuously enhance and improve strategies, communications and imagery within the portfolio
- Unpack complex business needs to cater to this segment and to provide creative solutions considering all stakeholders
- To ensure that solutions are in line with Discovery marketing model and business strategy
- To enable fact-based and data-driven decision making on the portfolio by establishing correlations between marketing activities, revenue and profitability
- To manage a budget and expenditures for defined marketing initiatives
- Research, examine and implement new opportunities and best practices in the business-to-business space and become the segment subject matter expert
- Monitor market intelligence and keep track of competitor and market movements
- Proactive
- Bringing ideas to business on product and go-to-market
- Doing feasibility studies and defining new ways of doing things
- Measuring impact and driving corrective action
- Ensuring effective implementation of plans
- Managing conflict early and effectively
- Reactive
- Responding to business needs timeously
Competencies
Knowledge
- Business to business market segment insights and expertise
- Efficient channel selection according to target audience
- Agency workflow
- Digital advertising – platform selection, SEO and analysis
- Print and production processes
- Marketing mix and application
Education and Experience
Qualifications
- Minimum 3 year undergraduate
- Post graduate qualification in marketing or business is highly advantageous
- Minimum of 5 years’ experience in Marketing, Strategy or a business-to-business environment
Experience
- Business to business marketing or customer engagement experience
- Advantageous industries – financial services, professional services banking, mobile telecoms
- Sound knowledge of key marketing disciplines not limited to GTM strategies, market development, driving adoption of digital services, B2B marketing, digital marketing and relationship marketing.
Method of Application
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