The launch of the Huawei Mate 60 series was a success. And if you’ve missed our previous reports, it’s mostly because of the Kirin 9000S chipset. It’s Huawei’s first chipset in years. Besides making a technological push, Huawei is also slowly regaining the market in China.
According to the latest report from Counterpoint Research, Huawei sold 1.6 million Mate 60 phones after the launch. Counterpoint Research has also said that the series has sold more than the iPhone 15 series in the Chinese market.
What’s more interesting is that the Huawei Mate 60 series launched weeks before the iPhone 15 series. But the Mate phones sold more than during the initial launch period when Apple officially introduced the iPhone 15 in the region.
What Does Huawei’s Success with the Mate 60 Series Mean? Can It Keep Up?
Counterpoint Research couldn’t give an exact breakdown of the Mate 60 models that were sold. But it did note that Huawei shipped 1.6 million units in just six weeks. That’s a very large number of units shipped in a relatively small amount of time.
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Previously, analysts have estimated a shipment drop of 4.5% in the first 17 days for the iPhone 15 when compared to the iPhone 14. And while the shipments of Apple fell, the popularity of Huawei Mate 60 phones rose. Now, a 4.5% drop may not seem much. But this small percentage equates to millions of units.
China is of paramount importance for Apple. It’s the region that Apple ships the highest number of iPhones by volume. But with Huawei’s resurgence with the Mate 60 series, it seems things are about to become difficult for the Cupertino giant.
What’s more important is Huawei has already ramped up Kirin production for sufficient supplies. But again, SMIC, the foundry behind the Huawei Kirin 9000S, doesn’t have access to advanced EUV machines at the moment. This could limit the company from making advancements in the Huawei processors. So, only time will tell if Huawei can maintain its success in the Chinese market or not.