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Job Advert Summary
The Digital Communications Coordinator, a key member of the Sales & Marketing team, is responsible for enhancing the brand image and maintaining effective internal and external communication channels. Acting as a liaison between stakeholders such as customers, suppliers, employees, and the media, this role ensures consistent messaging and fosters positive relationships to drive business growth
Minimum Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Commerce or a related field.
- Minimum of 2-3 years of experience in social media management, preferably within the poultry or FMCG industry.
- Experience in the planning and execution of online and social communication actions.
- Excelled written and verbal communication skills (English & Afrikaans)
- Good interpersonal skills
- Willing to travel and sleep out.
- Valid driver’s licence and own transport
- Experience in the analysis of market segments and target markets.
- Understanding of marketing principles, digital marketing trends, and public relations strategies.
- High attention to detail.
- Proficiency in content creation tools and social media management platforms.
- Ability to multitask and prioritize effectively.
Duties and Responsibilities
- Content Creation, Editing and strategy
- Develop compelling content for various marketing materials, including websites, social media posts, newsletters, press releases, and advertising materials.
- Editing of certain copy materials such as packaging information, emails etc. when required.
- Assist Marketing team in developing and implementing a communications strategy designed to further company objectives.
Internal Communication
- Facilitate internal communication initiatives to align with company goals and promote a positive corporate culture.
- Disseminate important information.
- Foster a positive corporate culture.
- Edit and coordinate the quarterly company newsletter to keep employees informed.
Social Media Management
- Manage social media platforms to engage with the audience,
- Increase brand awareness, and drive traffic to digital assets.
- Drive traffic to the company’s digital asset
Market Research and Reporting
- Conduct market research and competitor analysis to identify trends and opportunities for growth on social media.
- Monitor analytics and create reports detailing the successes and failures of communications campaigns and strategies.
Public Relations
- Build relationships with media outlets, handle media inquiries, and establish strategic partnerships to enhance brand reputation.