Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us
What are some of the responsibilities of this role?
Strategic Communication
- Develop and refine the overall content and communications strategy aligned with company goals and target audience to enhance the visibility and reputation of Prodigy.
- Collaborate with cross-functional teams to ensure consistent messaging across all communication channels. Understand domain objectives and priorities to develop communications and content plans.
Content Creation and Management
- Produce engaging and informative content for various platforms, including website, landing pages, email, SMS, WhatsApp, blogs, social media, newsletters and press releases.
- Generate content that resonates with Prodigy’s target audience, showcasing value propositions and benefits of the solution for international master’s students.
- Ensure consistent tone, style and messaging across communications materials and channels.
- Oversee the creation of multimedia content, including videos, infographics, and other visual assets.
Brand Management
- Ensure brand consistency in all communication material and across all channels, i.e. brand voice and messaging frameworks.
- Develop and maintain content and brand guidelines, ensuring alignment with the company’s values and objectives.
- Monitor industry trends and competitor activities to inform brand positioning.
Public Relations and Social Media
- Review media content in the form of press releases and articles on a case-by-case basis.
- Support editorial plans and requirements for social media and other content-dependent efforts across functions when required.
Team Management
- Lead, mentor and empower the communications specialists to foster a collaborative creative work environment to deliver on their responsibilities.
- Provide communications specialists with guidance and direction for planning, execution and outcome (goals and key results) on an ongoing basis.
- Ensure their SOPs, Communications Briefing template and RACI models are followed.
- Conduct regular one-on-one meetings and weekly performance checks to ensure that the communications specialists are delivering on their priorities.
- Supervise external contributors where applicable and edit or rewrite contributions where needed.
Analytics and Reporting
- Ensure the team prepare regular reports on their email campaigns detailing performance metrics and insights for functional, domain and company performance meetings;
- Weekly domain meetings
- Bi-weekly performance and learning meetings
- Monthly Marketing Report
Content and Communications Tech Operations
- Responsible for building out of landing pages and updating of web pages when required using the content management system
- Oversee design for communications and content within the content management system and customer engagement platforms.
- Oversee the email journey build, content structuring, tagging and email implementation using Prodigy’s customer engagement platform.
Qualifications and experience
- Bachelor’s degree in Communications, Journalism, Marketing or related field
- Proven experience in communications, content creation, and brand management, preferably in the Fintech or financial services industry
- Exceptional writing and editing skills with a keen eye for detail
- Knowledge of SEO, web analytics and content optimisation
- Strong understanding of digital marketing trends, customer engagement, content management and social media platforms
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously