This special feature is sponsored by LaSalle College Montréal member of LCI Education.
E-commerce is booming. The global online marketplace is massive already – with an estimated value of US$26 trillion as of 2023 – and it is projected to grow at a cumulative annual growth rate (CAGR) of just under 19% between 2024 and 2030.
Perhaps not surprisingly, digital marketing is a major growth field as well, and is expected to scale at 32% CAGR to reach more than US$24 billion by 2028. At that point, there will be roughly 6 billion Internet users worldwide, and digital marketers will be working hard to reach them, especially in fields like search optimisation, content marketing, social media marketing, data analysis, and AI-driven marketing.
This professional sector is expanding so quickly that LinkedIn counts Digital Marketing Specialist as one of the top 10 most in-demand jobs, with hundreds of thousands of job openings listed on the platform.
LaSalle College Montréal – one of the city’s foremost institutions for job-ready skills training – is moving to meet this surging demand with two new options in its popular Diploma of College Studies (DCS) Administration and Management Technology programme. The DCS Administration and Management Technology offers practical, market-driven training across key economic sectors. The programme also offers specialised course profiles that allow students to become experts in their chosen fields, including Accounting, Digital Marketing, E-Commerce, and Management.
“People are obviously more and more shopping online,” says Luc Laroche, Head of Marketing and Enrollment at LaSalle College Montreal. “And we are focused on building skills that can be applied worldwide and in many, many fields. Our students want to begin their careers right away and hit the ground running so more specialised training in key growth areas such as E-Commerce and Digital Marketing is a critical launching pad for our graduates.”
Students can apply now for the January 2026 intake, with the new specialisations in E-Commerce and Digital Marketing officially launching with the August 2025 intake. Given their particular focus in areas of high demand in the Canadian economy, LaSalle College expects that graduates of both the E-Commerce and Digital Marketing specialisations could be eligible for Post-Graduate Work Permits (PGWP) and, through that eligibility, to have an opportunity to stay and gain work experience in the field in Canada after their studies.
“The DCS is taught in both the English and French streams at LaSalle College Montréal,” adds Director of Studies Elana Cooperberg. “The programme design follows current practices and technologies closely and is updated all the time to reflect the latest techniques and tools. Our faculty are working in the field and so there is lots of interaction between students and industry, including dedicated networking events with potential employers.”
To help further build that bridge between classroom and working in the field, the DCS model features a 120-hour internship. LaSalle College offers a dedicated online platform – Portfolio – to match candidates with internship opportunities and provides ongoing placement support for students seeking internships positions as well.
“With the help of the LaSalle College Career Services, I found my first part-time job during my studies,” reflects LaSalle graduate German Pulido. “I started as a credit card sales representative for a marketing company. After achieving the highest result in Canada, I got promoted as an event supervisor for the Quebec region where I had the opportunity to manage a team of five people. I always wanted to work in the banking sector. So I applied for a job and started working as a bank teller. Today, I work as a Financial Service Representative.”
“When I started at LaSalle College, I was searching for my vocation,” says Awa Diarra, another DCS alumnus. “The program allowed me to touch all the aspects of day-to-day life in a company, and the concepts I learned are very useful to me today.”
“We are so lucky to be in a bilingual city with such strong ties to industry,” adds Ms Cooperberg. “Students can attend our LCI Language School Montréal in order to upgrade English or French skills and to prepare for their academic studies in the DCS at LaSalle College.”
For additional programs and admissions information on the new DCS specializations at LaSalle College Montreal, please visit the E-Commerce and Digital Marketing DCS profile pages.
