An interesting commercial recently surfaced on the internet. This commercial is ultimately aimed at advertising Nissin Cup Noodles Chili Tomato, but BST|Daigo Umehara’s involvement in the ad is proving to be an effective way of catching the attention of the fighting game community.
The gameplay and commentary depicted in the ad are based on a Guilty Gear team tournament that Daigo participated in over 14 years ago. Despite being mostly known as a top Street Fighter competitor, Daigo was able to surprise everyone by scoring a victory for his team that day.
“Umehara ga kimetaaaaaaaaaaaa!” can be heard getting shouted by the commentator in both the ad and the actual clip that it’s based on. Needless to say, this amazing scene has become quite the meme in Japan.
Of course, the advertisement has taken some creative liberties with what happened over 14 years ago. Rather than facing off against a Faust player, Daigo is instead fighting a cup of noodles within the game itself.
Those responsible for the creation of the commercial have clearly paid attention to the small details. The combo that Daigo’s Sol Badguy performs in the commercial is similar to what he actually did in the tournament he participated in.
Eventually, however, Sol proceeds to pull out a giant teapot with boiling hot water. He then opts to pour the giant teapot’s contents into the Nissin Cup Noodles.
To finish off the match, Sol then activates a super that has him placing two giant slices of cheese on top of the noodle cup. We then cut back to real life with Daigo eating the cup of noodles.
Of course, there’s a lot of yelling in the commercial as it’s trying to emulate the high energy of that tournament moment that’s become so iconic within the fighting game community.
Check it all out below:
ウメハラがぁ！！！
チリトマトにぃぃっ！！！！
チーズでフタをしたぁぁーっ！！！！#カップヌードルチリトマト#チーズフタチリトマト pic.twitter.com/V1onlxKwGp— カップヌードル (@cupnoodle_jp) February 17, 2025
Evidently, this commercial has caused Jiyuna to develop a hankering for a Nissin Noodle Cup.
Daigo in an official Cup Noodle commercial recreating his famous Guilty Gear moment from SBO 20+ years ago.
I will buy Cup Noodle for lunch today. https://t.co/T6kOazBjZM
— J I Y U N A (@jiyunaJP) February 17, 2025
It’s interesting to note that the clips seen in the ad weren’t just simply edited into the commercial. It turns out that everything seen in the advertisement was recreated as some obvious differences can be observed.
Crazy. I thought the Daigo Cup Noodle ad was just current Daigo edited into the old footage, but they actually completely recreated the scene with background actors. The attention to detail is insane. https://t.co/pKjq9w29bY
— J I Y U N A (@jiyunaJP) February 17, 2025
Here’s the original clip that this commercial is based on for comparison:
Source: Event Hubs
