Key responsibilities:
Campaign Management: Have a basic to strong knowledge of planning, executing, and optimization of digital media campaigns across platforms such as Google Ads, Facebook, Instagram, and programmatic networks.
Client Relationship Management: Serve as one of the primary point of contact for clients, understanding their needs and ensuring their satisfaction.
Performance Analysis: Monitor and analyse campaign performance using analytics tools, providing regular reports and insights to clients.
Budget Management: Oversee media budgets, ensuring efficient allocation and spending to maximize ROI. Manage flow plans timeously and with accuracy.
Collaboration: Work closely with cross-functional teams, including creative, analytics, and performance team, to ensure cohesive campaign execution.
Innovation: Stay updated with the latest trends and technologies in digital marketing, testing new strategies to improve campaign performance.
Strategy: Develop digital media strategies that will deliver results.
New Business Development: Identify opportunities for account growth.
Problem Solving: Address any issues or challenges that arise during campaign execution, ensuring timely resolution.
Qualifications:
Education: Bachelor's degree in Marketing, Business, Advertising, or a related field.
Experience: Minimum of 2-3 years of experience in digital account management, digital media planning and buying, or campaign management preferably within an agency setting.
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