Google usually gets a lot of traffic around the holidays. And it’s for a good reason. Buyers use the search engine to find the best holiday deals across different stores and brands. It’s much better than going to the offline store and searching for good deals on products.
As Google says, eight of ten shoppers say getting a good deal on holiday gifts is important. Google also says that more than half the shoppers compare the prices of the products they are eyeing in different stores to ensure they are getting a good deal. To make it easier to find the best holiday deals, Google introduced the Shopping Graph.
At the core, the Shopping Graph brings the power of Google’s comprehensive data set of constantly changing shopping information and products around the world. With this, holiday shoppers can get double the amount of the best holiday deals than last year.
How to Access the New Deals on Google Search
According to a survey conducted by Google, 22% of shoppers revealed that they often delay purchasing holiday gifts due to the difficulty of finding good deals. To mitigate that, Google launched a new deals destination on Google Search. It will help you to find the best on-sale products across the web. All of them will be available to you in one spot!
You will find markdowns and promotions on some of the top categories on the deals page. These categories include electronics, toys, apparel, and beauty. The sections will come with deals from a wide range of merchants. That includes direct-to-consumer brands, big-box stores, designer labels, luxury multi-brand retailers, and local stores.
It’s also possible to scroll through the best deals by category. This feature will consider what you generally like to shop when you’re signed into your Google account. You can also see the popular stores that have deals on products you’ve been looking for.
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When you see the product you’re interested in, you can just click it or tap to visit the merchant’s site to learn more about it. Curious about accessing this deal page? Simply search for ‘shop deals’ on the Google search bar.
Also, searching for the best deals on something specific is possible. You need to enter something such as “shop mobile deals.”
How to Check for Discounts on Google Chrome
Found a product you like but are unsure if you’re getting the best deal on it? Google Chrome has a feature that you’ll find helpful. The browser can proactively search for discount codes that will help you save money when you’re shopping.
When you open a brand-new tab on the browser on the desktop, Chrome will show you products you have recently viewed. These products will be from the shopping sites you’ve visited before. They will come in the “Resume browsing” card of the browser. It will let you know if there’s an active promotion available in the store.
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Google Chrome also brings a new Discount tag icon, which will help you find the best deals on the store you’re shopping at. This icon will appear on the address bar and let you know if coupon codes are available. Google also allows merchants to manage where their deals appear across Google.
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How to Check for Price Insights on Google Chrome
Have you found yourself wondering whether the price of a product you found will drop after you made the purchase? We’ve all been there. Google says more than 25% of shoppers procrastinate to get holiday gifts because they think they will be available at a much lower price later.
To settle this predicament, Google has introduced a price insight feature. It’s available on the Chrome browser on desktop and on Google Search. When insights are available for the site you’re shopping at, you will see a “Shopping insight” label on the address bar of Chrome.
Clicking it will open a new section on Chrome’s side panel. In this section, you can see the typical price range of the product and a price history graph that shows the pricing information for the last three months.
How to Track Prices of Best Deals in More Places
Google has also made it easier to track the pricing of the holiday deals that you’re interested in. You can get price drop alerts on both Google Search and Chrome browser. When you look at a product on the browser, you will find a bell icon next to the product’s name.
Clicking on it will let you get a push notification and email when the price of the product drops. And it’s applicable for products that are from retailers across the web. You can also quickly bookmark the products. They will be in a new Shopping list folder found in the Chrome browser on the desktop. It will offer price updates when available.