If you’ve been reading our recent coverages, you may already know that YouTube has gotten pretty serious about blocking ad blocks. At the current stage, you can’t even view content if you’re using an ad blocker. With this, the company urged the users to opt for YouTube Premium to enjoy an ad-free experience.
Now, customers from all around the world with subscriptions have started to receive mail. According to it, the monthly fee of YouTube Premium is about to increase. As of November 1, the subscription is getting a price hike in Austria, Chile, Australia, Argentina, Germany, Turkey, and Poland.
This price hike applies to YouTube Premium and Music Premium. In other words, it has just become a little more expensive to enjoy the content on YouTube without ads.
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What About New YouTube Premium Users?
While the platform has sent out mail to the existing YouTube Premium users, the new users will immediately see the hiked price. Existing customers will get “at least three extra months” before seeing the increased price in their bills. According to the mail, this decision wasn’t made lightly.
But why does YouTube need to increase the subscription of its Premium tier? As per the email, the price increase will “continue to improve Premium and support the creators and artists” of the platform.
For those wondering, YouTube Premium is not all about having an ad-free content-viewing experience. In addition, it offers audio-only playback mode, background playback, and an offline download option. It also offers a 1080p option that delivers improved bitrate. This enhanced bitrate option has less compression, which results in better visuals. So, you do get a lot for the money. You can learn more about these features from the official website.
That said, it’s true that YouTube is always improving its Premium tier. And this price increase could bring more convenient features to the subscription plan. Hopefully, we will see them rolling out soon.