Samsung announced a partnership with Lacoste to launch new themed accessories for Galaxy Z Fold5 and Galaxy Z Flip5. For those unfamiliar with the lineup, the Samsung Galaxy Z Flip5 and Z Fold5 are the latest iterations from Samsung’s foldable smartphone series. To keep the momentum, Samsung is partnering with a traditional cloth manufacturer. The partnership comes for “an immersion in urban culture, investing in the world of fashion and sport”. The collaboration will produce unique cases for both smartphones with the legendary crocodile logo. So, what does this mean for consumers? Soon, consumers will have more options to make their premium smartphones look unique in the crowd.
Samsung and Lacoste partner to offer custom themes, accessories and extra gifts for Galaxy Z Fold5 and Flip5 in France
To celebrate the partnership, Samsung and Lacoste have the online celebrity Sally leading the marketing campaign. There are multiple posters with her face in key locations across France. Currently, the partnership is focused in France. There are posters across Samsung Experience Stores and the Lacoste flagship store on Champs-Elysees.
The brand’s name comes from its creator: René Lacoste. He is a famous French tennis player who, inspired by this hobby, designed clothes that have had a profound impact on the sportswear market. This revolution was a natural consequence of the elegance of sneakers and became a differentiator of that brand’s clothing.
Special Goodies Being Offered In the Collaboration
The first week of the partnership will be marked with a promo deal on the Samsung France website. For every purchase of a Galaxy Z Fold5 or Z Flip5 smartphone, the customer gets a free Lacoste case. There will also be a €150 trade-in bonus as well as a free Galaxy Buds2 Pro (separately sold for €299). Consumers who decide to buy the 256 GB variant of the Flip5 in any of Samsung Online exclusive colors will get a further €100 discount. The offer is bigger for the Fold5, which gives consumers extra €200 if they opt for the 256 GB Cobalt option.
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Those who love stylish accessories and have a taste for Lacoste’s branding, will certainly enjoy the new collaboration. These smartphones are certainly very appealing by their own. However, adding a bit more with unique accessories won’t hurt those who valorize style.
Samsung Galaxy Z Fold5 and Z Flip5 Specifications Recap
In case you’ve missed the launch, we can recap some of the specificaitons found in these smartphones, the target of the new campaign.
The Galaxy Z Fold5 packs a 7.6-inch Dynamic AMOLED screen with 120Hz refresh rate, Corning Gorilla Glass Victus 2 and a 6.2-inch outer display with 2,316 x 904 pixels of resolution. Under the hood, it boasts the Qualcomm Snapdragon 8 Gen 2 with up to 1 TB of Storage and 12 GB of RAM. It has a triple camera array with a 50 MP main camera, 10 MP telephoto, and 12 MP ultrawide snapper. The foldable slate draws powers from a 4,400 mAh battery with 25W fast-charging.
When it comes to the Galaxy Z Flip5, it packs a 6.7-inch Dynamic Foldable AMOLED screen with Full HD+ resolution and outer 3.4-inch Super AMOLED screen with 720 x 748 pixels of resolution. Under the hood, it has the same Snapdragon 8 Gen 2 as it sibling and offers up to 512 GB of Storage and up to 8 GB of RAM. The phone has a dual camera setup with 12 MP PDAF OIS, and 12 MP ultrawide shooter. The phone draws power from a 3,700 mAh battery with 25W charging.
The Galaxy Z Flip5 has a 10 MP selfie shooter with f/2.2 aperture. It also has stereo speakers, Wi-Fi 6e, Bluetooth 5.3, GPS, NFC and USB Type-C 3.2. The phone boasts a side-mounted fingerprint scanner, accelerometer and all the typical sensors.
The new collaboration certainly adds a bit of appeal to fans of the fashion brand Lacoste. However, conventional smartphone users may also enjoy these cases due to their unique visuals.