Samsung, one of the global giants in the smartphone industry, is setting its sights on a monumental goal for 2024: selling a whopping 20 million foldable phones. This ambitious target has been revealed in a report by the Korean news outlet, The Elec, showcasing Samsung’s determination to dominate the foldable phone market.
Samsung Sets Ambitious Goal: Topping the Foldable Phone Market with 20 Million Shipments
As we approach the end of 2023, Samsung is on course to ship around 10 million foldable devices this year. This number breaks down into 3 million units of the Galaxy Z Fold4 and Z Flip4. While the remaining 7 million are comprised of the existing models. Intriguingly, the initial shipment target for this year was 16 million. This means Samsung is not entirely satisfied with the current pace of sales.
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One driving force behind Samsung’s desire to leap ahead in this niche market is the fierce competition it faces. Notably from Huawei. Huawei has been making waves with its foldable phones. The Mate X3 and Mate X5 both have slim and lightweight designs. Remarkably, Huawei has achieved this while navigating the challenging landscape of U.S. sanctions.
In contrast, Samsung, despite having access to a wealth of cutting-edge technology, has faced criticism for its design choices. The prominent crease and the peculiarly tall aspect cover display have left some consumers unsatisfied.
However, there’s a silver lining for Samsung enthusiasts. The report hints at a significant redesign coming in 2024, with the introduction of the Galaxy Z Fold6. This move could be a game-changer, potentially addressing the design issues that have plagued the foldable phone series.
In conclusion, as Samsung embarks on its journey toward a remarkable 20 million foldable phone sales in 2024, the tech world anticipates exciting innovations and improvements. So, the competition is fierce, and Samsung’s determination to evolve its foldable phones is a testament to the ever-changing landscape of smartphone technology. With the promise of a redesigned Galaxy Z Fold6 on the horizon, it’s safe to say that the foldable phone market is in for an exciting ride in the coming year.